With the preparation to launch its first Android Go phone, HMD Global is preparing to bring back its popular Asha brand. Finland’s company has acquired the Asha brand’s trademark through the EU Intellectual Property Office (EUIPO). The application for trademarks indicates that HMD Global can now use it for the smartphone brand. Asha Brand was first brought to Nokia’s feature phone.
According to the information available on the official EUIPO site, this trademark app was first given in October 2011 and Asha label is now transferred to HMD Global, the new parent company of Nokia.
It is noteworthy that neither on the EUIPO nor HMD Global has confirmed any information related to Asha brand label trademark. However, given the ongoing competition in the smartphone market, the company can get a trademark to create a new affordable smartphone.
At the end of last month, HMD Global has been in the limelight due to the Nokia 1 smartphone. It will be the company’s first Android Go phone. There are reports of this entry-level handset launch in March and there is speculation that the company can display this device on February MWW 2018.
This phone is expected to run on the light version of Android Orio and apps like Google Maps Go, Files Go and Google Go will be pre-installed. In addition, some photos of Nokia 1 have been leaked. These photographs reveal that the phone has a plastic rear.
According to a recent report by Counterpoint Research, HMD Global sold some 2.8 million Nokia Android smartphones and 13.5 million Nokia feature phones in the third quarter of 2017.