Google-owned video platform YouTube has recently announced some new updates. In addition, it has also launched its new ‘Premiers’, whereby now users will be able to play their already recorded videos like Live Moment. In a blog post on Thursday, YouTube’s Chief Product Officer Neil Mohan said that the Premiers are ready to roll out for the creators and soon it will be available to everyone.
He said, “When a Creator chooses to release a premiere option, we will automatically create a public landing page so that new content gets maximum popularity.” When all the fans are available to watch the premiere, they will be able to do a live chat with the creator and each other in real time. He said, ‘It will be as if the entire community of the creators is watching the latest upload together in a theater.’ The feature of ‘Premiere’ will be rolled out to beta testers in the next 2 weeks.
Apart from this, YouTube has also announced a new ‘Merchandise Integration’ option, through which creators will be able to advertise their products under the video. This feature has been designed to help increase the business. However, no announcement has been made about how long it will be rolled out. The company has announced all these announcements in VidCon US 2018 that started in California from June 20, which will run till 23 June 2018.
While making these announcements, Mohan said, “1.9 billion people logged in users worldwide on YouTube every month. We are open platforms for cell phones and Internet connections in more than 80 languages in more than 90 countries.