Digital marketing is the finest way of reaching out to one’s brand audience in a cluttered environment. The Internet has become a planet of its own which has democratized the process of doing business and helped immensely in making it a more flat, equal world that offers equal opportunity to everyone.
The growth of e-commerce is a testimony to the strength of digital marketing. In India itself, a number of digital shoppers will cross the 100 million mark by the end of 2016, according to Forrester Consulting and Google search trends.
Social media has given a voice to everyone and now everyone can voice his opinions vociferously unlike the past when you need clout with the press to get your point through. Brands can interact with their customers and disseminate information about new product launches and dispel rumors about their brands as soon as they arise.
Content still rules the roost. Clearly good content is what drives traffic, be it on mobile or computers. It doesn’t matter if one is constantly updating one’s site with SEO content, what actually matters is the quality of the content.
According to a social media marketing survey, marketers consider Facebook, Instagram, and Twitter as essential components of their marketing media plan. There’s the obvious advantage to cash on the followers of brand pages, apart from traditional options of banner advertising being available on these platforms, not to mention the apps.
As consumers continue to adopt new digital devices and emerging social networks, the customer journey simultaneously becomes more complex. 52 percent of millennials said their first impression of a brand is digital, and 33 percent of consumers are first introduced to a brand through their smartphone, according to a recent survey.
Increased mobile connectivity and the growth of social media has created a variety of touch points across all phases of the customer lifecycle from product research to customer support. In a constantly changing digital landscape, retail brands need to be accessible to customers 24/7 in order to stay connected and maintain trust.