LeEco’s first Made for India phone, the Le 1s (Eco), has made waves in the industry by launching a device at a remarkably attractive price of Rs. 9999. The global internet and technology conglomerate announced its Blockbuster Superphone yesterday at a grand launch event in Mumbai, showcasing its unique content integration model and features LeVidi and Live that will give users access to a plethora of entertainment content anytime anywhere!
The Blockbuster Superphone is a power-packed performer and the first device to showcase the integrated content one-stop experience coupled with breakthrough technology. The Le 1s Eco is the first “Made for India” Superphone by the company, showcasing its unique ecosystem and first of its kind in the Sub-10,000 category packed with powerful features. Bringing alive company’s content integration with partners Eros Now, Yupp TV and Hungama, Le1s Eco packs seamless interface through unique functions -Le Vidi and Live, which allows users to consume high-quality content to user on-the-go!
“We are extremely overwhelmed with the response that we have received for our blockbuster Superphone – Le 1s Eco. We were confident that our “Made for India” Superphone will strike an instant chord with our Indian customers, given its great features coupled with the best-in-class content library. We understand that entertainment plays a critical role in the lives of people and therefore remain committed to bringing blockbuster content to them wherever they want, whenever they want. At LeEco, it is our constant endeavour to offer users breakthrough technology and innovative features such as our content integration at a sustainable price, ensuring users get a true value product”, said Mr. Atul Jain, COO, Le Ecosystem Technology India Pvt. Ltd.
Equipped with a 5.5” inch (403 ppi) screen of 1080×1920 resolution display, the device delivers an ideal balance of performance, battery life and graphics to users. With slick dimensions, the device is easy to hold and light to carry. It runs on the latest Android 5.0 eUI and packs a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM, enabling uninterrupted video streaming; offering powerful multitasking and a rich multi-media experience. The 13 MP rear camera and 5 MP front camera ensure quality pictures and great video capability. The device also sports a powerful 3000 mAh lithium polymer battery for on the go usage. Designed for both work and entertainment, the device is the optimal device for viewing videos, playing enhanced games, and reading e-books anytime, anywhere.
Supertainment package which is otherwise also priced at Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000 is undoubtedly a killer deal any smartphone brand could have offered to its consumers. As a part of this blockbuster deal, not only the consumers get the Superphone with features like no other but also the wide range of entertainment content anytime anywhere.
The LeEco advantage for consumers with the company’s best- in- class after-sales set up is unparalleled. The company has already announced 555 service centers across prominent locations pan-India and 24*7 toll-free call center support.
LeEco entered the India market with the launch of its Superphones in early 2016 – the Le 1s and the Le Max. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles, and Silicon Valley.
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.