After Ariel’s #ShareTheLoad campaign more than 1 and a half million men pledged to share the load. This ad shows that laundry doesn’t have to be a woman’s job. In the house Children also learn what they see, any inequality within their household is passed onto them. If their father never does the laundry, they’re going to grow up believing it’s not his responsibility.
It is true that more men today Share The Load than ever before. But, despite progress, as a society, we’re still far from complete household equality, hence the movement’s return. With laundry at its center, Sons #ShareTheLoad, the influential campaign’s third and newest film, shows a mother, realizing the inherent unequal way in which she raised her two children, and then correcting the situation by teaching her son how to do laundry.
Back when it all began, 2 out of every 3 women felt there was inequality between men and women in the home. At the same time, 76% of men believed that laundry is a woman’s job. Then along came Ariel’s first entry in the #ShareTheLoad saga, and raised an important question: Is laundry only a woman’s job? Before Ariel began this journey, in 2014, 79% Indian men thought household chores are a woman’s/daughter’s job and that ’outdoors’ work is man’s/son’s job. In 2016, this number dropped to 63% men. By 2018, this had further dropped to 52%.
More than 1.5 million men have effectively shared the Load. So is clothing a lady’s activity? No, clothing is for everybody. Cooking is for everybody. The work environment is for everybody. The world is ending up increasingly equivalent, so how about we ensure the family turns out to be along these lines, as well.
There are numerous children who are far from home for work or study, they learn all the basic household works like cloth wash, cooking etc, but not as a choice. So, you have to include this share the load habit.
It’s important that this generation learns to share responsibilities, even when it comes to the house, and grow up in an equal society. It’s time we raise them to be equal partners in all walks of life and teach them to #ShareTheLoad.